Downtown Light Up
A one-night Christmas season event in downtown Armstrong with late shopping, Santa visits, and an annual parade.
Downtown Light Up
Downtown Light Up is the chamber’s annual kickoff to the Christmas season in downtown Armstrong. It happens on a Friday in late November each year.
Local shops stay open late for evening shopping. Santa visits downtown. The annual Light Up parade runs through downtown Armstrong.
What happens that night
- Downtown stores stay open late for Christmas shopping
- Santa visits with families
- Annual parade through downtown Armstrong.
Get involved
Merchants, parade entrants, and community groups who want to take part can contact the chamber. Phone (250) 546-8155 or email manager@aschamber.com.
Coming up
Downtown Light Up 2026
Downtown Armstrong's annual light-up ceremony with Santa, music, and the kickoff to the holiday season.
Previous years
- Downtown Light Up 2025 · Light the Night lit up downtown Armstrong on Friday, November 28, from 4 pm to 8 pm, with live music, family crafts, a storefront contest, and the new Light the Night Passport.
- Downtown Light Up 2024 · Deck the Streets, a carol-inspired community celebration, filled historic downtown Armstrong on Friday, November 22, from 4 pm to 8 pm.
- Downtown Light Up 2023 · Sparkle & Shine lit up downtown Armstrong on Friday, November 24, from 4:30 pm to 8 pm, with the Light Up at Spirit Square at 6 pm and over 40 participating businesses and performers.